Kate Harvey of BirdieBlue working on transforming discarded clothes into new products
BirdieBlue www.shopbirdieblue.com is a company in Stowe, VT that was created to save discarded clothing from ending up in the landfill and give it new life as bags and packs. Company owner Kate Harvey spent three years of product development to refine a process to transform old ski clothes into new sling bags, carryalls, pouches, and packs that are sustainably designed, cut, and handmade by women in the USA.
The BirdieBlue products’ components such as fabrics, zippers, buckles, clasps, and webbing straps are made from upcycled, recycled, or compostable materials. The product labels and clips are made from recycled materials from SA8000 (internationally certified standards) suppliers. The products are packed and shipped in 100% recycled and compostable mailers.
Skiers sporting BirdieBlue packs
Harvey commented that “Upcycled is taking something that exists and transforming into something that gives it new life.” For example, the strap webbing for the packs is made from OLD SEAT BELTS. Her goal is to “keep as many clothes out of landfills as possible.” There are 16 million tons of annual textile waste and only about 15% is recycled or resold while three million tons are incinerated and 10 million tons ends up in a landfill.
To source the fabric materials, BirdieBlue scours thrift stores and ski swaps and collects outerwear donations from individuals and companies. The fabrics are cut into patterns and about 5-10 bags can come from a pair of snowpants or a jacket. Recycled materials are made from other materials that are broken down to create a new material thus the BirdieBlue plastic buckles are made from recycled plastic bottles and the labels and zippers are made from more than fifty percent recycled materials.
With all this sustainability built into the BirdieBlue operation it is no wonder that the company sends its materials that are not reusable to textile recycling outlets which use them as insulation, padding, lining, quilt fillers, and so on.
Cross country skiers on trail with their BirdieBlue packs
People who want to discard old clothes can access the BirdieBlue website “Used Gear Kit” form and they’ll send you a mailer that you can use to deliver old clothes to the company. BirdieBlue will be managing a booth and hosting the Revive, Reuse, and Recycle Zone at the Snowbound Expo Boston Ski Show (Nov 3-5 at the Boston Convention & Exhibition Center) where individuals can donate old snow clothes (snow pants, ski bibs, ski jackets, tents, windbreakers, etc.), cut them at a station in the booth, and create a limited edition bag. There will also be a retail station at the show to purchase BirdieBlue products.
BirdieBlue is a member of 1% for the Planet whereby 1% of every sale is donated to support environmental organizations. The company is committed to paying living wages, supporting local economies and building safe working environments. The company mission is to inspire adventure and protect Mother Earth.